The economy is down, everybody knows that by now. Just look at any kind of newspaper and you will see economy this, economy that. If there's something that is in the headlines, it's probably about something that is related to the economy. A couple of years ago everybody talked about terrorism. Terrorism this, terrorism that.
Now it's about economy. And it's true, there's no doubt that we are in a recession, and that recession might turn even worse. Some very rich and smart people say that this recession can actually turn into a depression. But that's not what I want to talk with you about here.
Because if you are in sales, if you are a sales man or saleswoman, then you know that it is harder to close the sale now. If everybody's making money like crazy, then everybody is spending money like crazy. Not nowadays. People don't spend money that way anymore.
People watch closely where they spend their money. And they want to get a good return on their investment. So how can you improve your closing ratio?
Well, in order to sell you need to persuasively communicate the benefit of your product or service. So it all boils down to communication. Sales is nothing but a specific form of communication. And the most effective communicative tool that you can use is hypnosis, because hypnosis allows you to access the subconscious mind of a person.
That means that you are able to tap directly into that part of the person where their deepest desires and where there most irrational fears and where there secret wishes reside. This is very powerful if you want to get people to make a buying decision. Remember, in sales it's about ABC -- always be closing.
The great thing about conversational hypnosis is that you can sell people in an ethical way. Because once you master conversational hypnosis, you can basically sell everything. You will not be able to sell ice to Eskimos, but you will be able to sell to people who would really benefit from what it is that you have to sell. And the reason why you are not selling as much as you could is not because people wouldn't benefit from what it is that you sell, but people don't believe that they benefit enough that it's worth their money.
Once you have mastered conversational hypnosis and how it's being applied to sales you will be able to sell anything you want. Now, be sure to use that skill ethically, because everything else would just be stupid.
You see, if you have such a powerful tool at hand and you use it to trick people, that's about the dumbest thing that you can do. Yes, you will make a lot of money real fast. What's also true is that you will make a lot of enemies real fast. Why would you want to do that? It's just bad business karma. One day it will probably come back to you.
Instead, you can use your conversational hypnosis skills to create an unlimited amount of win-win situations for both you and your customers. This way you can establish long-term relationships with your customer base, get word-of-mouth going, get recommendations, and even start to build passive income as a salesman. Sounds too good to be true? Well, it definitely is not too good to be true.
There are several methods how you can learn conversational hypnosis. You can go to the library or bookstore or buy books on Amazon. The problem with that is that there's so much to hypnosis that has analogue qualities and those elements of it are of such high importance that you can't really learn conversational hypnosis if you don't get those analogue qualities. So what I'm really saying here is just that you need to listen to it, you need to have an audio course. So that you get the tonality and the tempo right.